After years of gaining trading experience within the diverse industries of the region, it was time for us at Barrick Group to take the next step, or rather, take the acquired knowledge further and extend our trail of successes to include emerging economies.

With this precise objective in mind, in 2014, Barrick East Africa was formed to serve the varied requirements of the East African markets – whether food or non-food related – and help nourish the growth of the rapidly-developing region. Recognising the potential of the region, Barrick East Africa set up a strategically well-placed base of operations in Hargeisa, The Republic of Somaliland.

Our head office in Hargeisa is a key logistical point, acting as the strongest link of the supply chain between our manufacturers and partners mapped out by Barrick Group across East Africa. Our ground expertise is further established through a talented team of individuals tending to the needs of our network in various administrative capacities including sales, marketing and logistics.

Barrick Group works intimately with the African government and a selection of partners to embark on innovative product development and assume the role of exclusive importers for a variety of commodities, such as Juicy Bites and Rasna juice powder. Besides food and beverage distribution, Barrick East Africa is also home to our proprietary brands such as Kaku and Ego. Representing a wide range of quality building materials – from sanitary ware to hardware equipment, Kaku and Ego are well on their way to becoming a household name across Africa. An accomplishment that has helped spark our intended plan of starting an assembling unit in Somaliland as well as Saudi Arabia, in order to cater to the respective markets.

Our presence has been richly rewarded through the warm welcome of the local administration as well as the financial successes we have gathered over the years. But it’s not just about what we have received, but our focus has also been on what we can give and how we can further enrich the community. Ever since its inception, Barrick East Africa has been consistently working towards cultivating an environment of sustainable progress and welfare, through driving local employment efforts, as well as training residents to become skilled earners and be part of a prosperous and happy community. Furthermore, Barrick East Africa has been more than actively involved in various charity initiatives across the nation for the greater good of all – an ambition which remains at the heart of Barrick Group.